- Denotes. Describe what each convention is going to look like/say.
- Connotes. For every convention, how will it appeal to genre and TA.
- Photos. camera work: shot type, angle. mise en scene: costumes, locations. Be specific.
- Idea self/partner (Rogers 1980). Women: male gaze. Men: dominant (Earp and Catz)
- Preferred reading (Hall)
- Mediate (set up on purpose)
- Stereotypical or challenge
- Specific examples of methods and platforms/places you are going to market and distribute (where can audience access it) your magazine.
- Marketing key terms: niche audience- local, below the line advertising methods-[flyers on the moor, clients socials, launch event, posters- specific shops-cultural hub, local radio- Sheffield live]
- Distribution: publishers website, train station, town hall,
- Circulation: 250 copies
- Readership: 800
